Stretch the Black Friday Dollar


How Retailers Prep for Holiday Shopping

When something is so good, it is natural to try to relish in it as long as possible. This is especially true when it comes to shopping, specifically Black Friday shopping. In an effort to harvest as much of the holiday shopping revenue they can, businesses have been expanding Black Friday shopping hours, stretching it out over days, and even weeks, to where shoppers may start referring to it as “Black November.”

One Day Becomes 30

Recent tradition has it that the biggest shopping day of the year is Black Friday, the day after Thanksgiving. Eager and well prepared shoppers pile up at the entrance, ready to enter stores like Wal-Mart on Black Friday to begin the frenzy of hunting down the best deals for Christmas gifts. For retail stores, this is the Super Bowl of shopping days. This year, however, things have changed. It’s no longer just a big day of shopping.

Read the full story on the Retail Merchandiser blog


Stretch the Black Friday Dollar