Tony Roma’s Expands Retail Presence in the U.S. and Mexico


TR Sauces Broad Street Licensing Group brokered the licensing deal with Vita Specialty Foods.

Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the United States and Mexico through its latest licensing deal with Vita Specialty Foods, Inc. (Vita Foods), a wholly owned subsidiary of Vita Food Products, Inc. 

The agreement was brokered by Broad Street Licensing Group, and will allow fans in the U.S. and Mexico to enjoy Tony Roma’s world-famous ribs and BBQ meats sauces right in their own homes. This is the latest in a string of licensing deals for Tony Roma’s over the past year as the brand continues to expand its retail presence in the U.S. and around the world through the program created for it by Broad Street Licensing Group.  

“As we continue to strengthen our brand presence through strategic expansion in the retail space, it’s important that we work with innovative licensees like Vita Foods who share the same values and standards of quality that we employ at each of our restaurants,” Bradley Scher, president and CEO of Romacorp Inc. said in a release. “We’re thrilled to work with Cliff Bolen and the Vita Foods team to meet the strong demand for Tony Roma’s signature BBQ sauces and offer fans the same quality BBQ sauces they’ve come to love at our restaurants since Chef David Smith slathered his first rack of Baby Back Ribs in 1972.”     


Tony Roma’s Expands Retail Presence in the U.S. and Mexico