Licensing Spotlights

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WowWee is working with Pinkfong to bring Baby Shark toys to life with interactive features, music and motion.

By Staci Davidson, Knighthouse Media

As of May, the “Baby Shark” song by education brand Pinkfong has accrued more than 2.7 billion views on YouTube, and it has become the most-viewed educational video of all time with nearly 5 billion views of all videos related to the song. K-Pop groups have covered the song and its related dance, Ellen DeGeneres created her own version of the song on her TV show, James Corden performed a version on The Late Late Show and the song has been used for a lip-sync performance on RuPaul’s Drag Race. For a cute children’s song, Baby Shark has become a phenomenon. WowWee saw the potential in this tune, and now it is incorporating Pinkfong’s hit in toys to bring interactive play experiences to kids.

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Licensing Spotlights

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Based in New York City, Remarkable Brands Inc. is a full-service licensing and branding agency that has worked with such clients as Doug The Pug, Feld Entertainment, HiHat Media, Nelvana, a division of Corus Entertainment and 9 Story Entertainment. Owner Stacey Reiner started the company in 2014 after gaining experience at HIT Entertainment, Ragdoll Worldwide, Commonwealth Toy & Novelty and Toymax Inc.

Licensing Spotlights

Flowhaven Team In Office
 
Flowhaven gains momentum internationally for its one-of-a-kind brand licensing platform
that provides all stakeholders with proactive control every step of the way.

Licensing Spotlights

Dynacraft 5

Dynacraft keeps fun and innovation at the forefront of its branded products.

By Mark Lawton, senior editor at Knighthouse Media

Dynacraft distributes adults and kids bicycles, electric and non-electric ride-ons and scooters. The company partners with well-known licensed properties to create branded products including Paw Patrol, Barbie, Hot Wheels, Trolls, Minions and Jurassic World. 

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Licensing Spotlights

Elf on the ShelfCCA & B brings families together with The Elf on the Shelf® and Elf Pets® products.

By Alan Dorich, Senior Editor at Knighthouse Publishing 

For many, the Christmas season represents the warm feelings people experience when they reunite with family members. Creatively Classic Activities and Books, LLC (CCA & B)embodies those with its products, Co-CEO Christa Pitts says. “It’s that magical feeling that makes our products part of the Christmas [season],” she declares.

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