- Staci Davidson
- Licensing Spotlights
WowWee
WowWee is working with Pinkfong to bring Baby Shark toys to life with interactive features, music and motion.
By Staci Davidson, Knighthouse Media
As of May, the “Baby Shark” song by education brand Pinkfong has accrued more than 2.7 billion views on YouTube, and it has become the most-viewed educational video of all time with nearly 5 billion views of all videos related to the song. K-Pop groups have covered the song and its related dance, Ellen DeGeneres created her own version of the song on her TV show, James Corden performed a version on The Late Late Show and the song has been used for a lip-sync performance on RuPaul’s Drag Race. For a cute children’s song, Baby Shark has become a phenomenon. WowWee saw the potential in this tune, and now it is incorporating Pinkfong’s hit in toys to bring interactive play experiences to kids.