Kendal King Group’s new Soapbox Insights + Influence division works with everyday influencers to move products from store shelves into shopping carts.

By Tim O’Connor

The retail industry becomes more complex every day. Products are introduced at an increasingly rapid pace, new trends emerge and die within the span of a news cycle, mergers and acquisitions are constantly reshaping the landscape and companies cope by asking fewer employees to do more work.

Stores and product manufacturers today need help in navigating those changes in retail. “More of our clients are coming to us to act as an extension of themselves,” says Tom Hauge, vice president of business development for Kendal King Group, a retail marketing agency.

Clients trust Kendal King Group to win not only with the customer in the store, but with the buyers in the retailer’s home office. “We’ve been speaking retail for 30 years,” Hauge says, adding that Kendal King Group understands the retail environment better than its competitors. The company’s foundation in retail shapes how it approaches insights from every level of activation throughout the shopper’s journey.

Coyote Logistics I

Ten years after its founding, Coyote’s culture, technology and approach to customer service continue to energize a centuries-old industry.

In 1984 a recent college graduate named Jeff Silver packed up his Cutlass and moved everything he owned from Ann Arbor, Mich., to Chicago to join a friend’s trucking start-up, American Backhaulers.

“I expected to be in Chicago for a year, then do something completely different,” Silver says, “but I’ve actually never left the business. I fell in love with the whole idea of what we did.”

At American Backhaulers, Silver used a pen, paper and a Rolodex of trucking companies to match available trucks with freight that needed to be shipped. Such a time-consuming system prompted Silver to design and develop the company’s first proprietary transportation execution software.

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