surveillance

Long useful for nabbing shoplifters, video analytics can bring other forms of intelligence to retail.

By Hedgie Bartol

If a picture is worth 1,000 words, then video is worth a million words, especially in retail. Today’s video surveillance cameras are becoming more and more intelligent. They possess the processing power to accomplish much more than in the past. Among the tasks these cameras can perform is the ability to analyze video for a variety of purposes, including people counting to determine which way customers move around a store and more. 

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BrickandMortar

Retailers can increase foot traffic as well as sales by embracing the trends

that are reshaping the traditional in-store shopping experience.

By Stefan Midford

Although the industry narrative of choice has been “the great demise of brick-and-mortar in the age of e-commerce” – including recent headlines that beloved toy store Toys R Us will be closing more than 700 stores across the U.S. – rumors that physical stores are obsolete are greatly exaggerated. In fact, 2017 holiday retail sales exceeded industry expectations by growing 5.5 percent from 2016, the most significant increase since 2011.

Retail Technology

 Here’s the current state of the ecommerce market, and where we expect things to go in the future.

By Lauren Freedman

Over the past 20 years, the world of retail has undergone a seismic shift. From the rise of Amazon to the death of many store-based retailers, the fundamental way consumers buy products has been changed forever. What used to take a dial-up connection and 10-15 business days for delivery now takes a thumbprint and an efficient search mechanism and can often be delivered in a day or less.

RetailLoyalty

Understanding the 'three Cs' of successfully unlocking retail loyalty.

By Anthony Stevenson

Retailers understand that loyalty programs are crucial to their success, not only in terms of generating incremental purchases but for better understanding their customer behaviors, preferences and motivations. But what makes a loyalty program effective? Are there key pillars retailers must embrace to get loyalty right? And what happens when consumers – and the retail landscape itself – starts to evolve?

Retail Social

Here are best practices that retailers can implement to drive success

with their social media advertising campaigns.

By R.J. Talyor

Finding the right formula for paid social advertising campaigns is a constant challenge for retailers. Social media changes all the time, making it increasingly harder to reach target buyers. Also, social channels can have differing user bases, making it difficult to know what will resonate best on each channel.

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