Retail Engagment

Learn how to create a unique customer experience that will boost business

and make you an industry leader.

By Matt Mullen

There’s a saying that “the only constant is change.” Retailers know this all too well. Years ago, the retail industry consisted only of brick-and-mortar stores. Then came online platforms, and now it’s omnichannel delivery services that enable customers to receive their orders anytime and anywhere. What’s next?


With Halloween, Thanksgiving and Christmas occurring in rapid succession, savvy retailers must take steps now to prepare for an onslaught of business and have the agility to shift directions quickly and seamlessly as one holiday morphs into the next. Below are some obvious but nonetheless critical steps that should be addressed immediately.

Make a Plan 

Do you know which item(s) are expected to be in high demand? Experience and past reports will help indicate which products are traditionally in high demand. But be warned that even the most tried-and-true products have a lifecycle and their popularity will eventually wane. What’s the next big thing - this year’s hot new item? What level of demand is marketing projecting? If you haven’t already done so, it’s time to get this information and stock up. 


After a record-setting event in 2015, CES 2016 is ready to serve as the world’s gathering place for all who thrive on the business of consumer technologies. Taking place January 6-9, 2016 in Las Vegas, CES 2016 isn’t concerned about growing off of its record 176,676 industry professionals that attended in 2015. Instead, stricter registration credentials have been implemented to keep attendance at or below 176,000 in order to maintain a quality CES experience for all those who participate.

CES has served as the proving ground for innovators and breakthrough technologies for more than 40 years. It is the global stage where next-generation innovations are introduced to the marketplace. 


Organized By Worldwide Business Research, eTail West will take place next February 22-25 at the JW Marriott Desert Springs Resort & Spa in Palm Springs, Calif. With 2,500 attendees and more than 220 exhibitors expected, eTail West is a show created by retailers, for retailers.

eTail West is the one-stop shop for ecommerce and multi-channel executives. It is an event where inspiration meets socializing, an incubator for innovation and relationships that last far beyond the conference, all taking place in beautiful, sunny Palm Springs.

Topics covered at the show span from the latest innovations, engagement, personalization, the customer journey and online marketing to analytics, mobile, social, email, search, usability and more. If you have a pain point, eTail West has definitely got you covered. You’ll learn about the future of retail from those who are shaping it.


From smart watches to FitBits, the use of wearable technology is becoming a standard practice for everyday life. Business Insider estimates the global wearables market will grow at an annual rate of 35 percent over the next five years. 

Gartner, however, noticed a temporary dip in wearable tech this year, with units down to 68.1 million from 70 million in 2014. It reasons that this is driven by the overlap in functionality between smart watches and fitness bands – people don’t want to have two wearables that do almost the exact same thing. But Gartner predicts wearables will bounce back next year thanks to more versatile designs emerging and lower-cost products becoming available. 

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