LaurDIY Photo 12 10 17Incipio with LaurDIY to launch mobile device accessories for smartphones, tablets and laptops.

YouTube sensation Lauren Riihimaki, better known as LaurDIY, and leading mobile device solutions and technology company, Incipio®, have launched LaurDIY tech accessories that include smartphone, laptop and tablet cases, as well as portable power and charging solutions.

All of the upcoming accessories and other products are designed with LaurDIY and will be featured in a series of videos and other promotions. The debut collection of LaurDIY tech products will be available for major retailers in Spring 2018. The license was created by The Brand Liaison, the exclusive licensing agency for LaurDIY.

“Incipio is the leader in their space and they have a strong portfolio of top tier brands and partnerships, so I am so thrilled to be working with their company,” explained LaurDIY. “Their creative team has been incredible at interpreting my brand, designs and aesthetic. It will be so great for my fans and followers to have LaurDIY designs on their phones, tablets and laptop cases.”

Incipio® joins a roster of best-in-class licensing partners including Plaid, Mattel, Cousin and C.R. Gibson, as The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.


PTDThe duo aims to build Pat the Dog into an internationally successful franchise.

ProSiebenSat.1 Licensing is expanding its business areas and engagement on a global scale. Since November, ProSiebenSat.1 Group’s licensing company has represented the license rights to Pat the Dog around the world. In order to build the animated children’s series into an internationally successful franchise, ProSiebenSat.1 Licensing has entered into cooperation with Retail Monster LLC.

“In our eyes, Retail Monster is the best partner we could have found for the USA and UK,” Robert Merkel, Managing Director of ProSiebenSat.1 Licensing Robert Merkel says in a release. “The team’s know-how and expertise, but also in particular their experience and contacts with local retail and manufacturers, will be a key factor in our international success.”

“We are proud to partner with one of the leading European media companies. We have already worked with some of the members of the team. It is a delight and an honour to be expanding the business to the North American and UK markets together with the ProSiebenSat.1 Licensing team,” says Retail Monster CEO Michael Connolly.

The cooperation is based on the international license marketing of the new Pat the Dog franchise from Superprod. As a first step, an international master toy partner will be sought. Then, the product portfolio will be gradually expanded in order to reach fans and keep them interested in the franchise beyond the TV show.

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TIAToy company volunteers, the Toy Industry Foundation, National CASA and Boston CASA joined forces to bring magic of play to local foster children.  

More than 100 children in foster care from Massachusetts enjoyed a winter wonderland of play today at a special Play Your Part event hosted by the Toy Industry Foundation (TIF) in partnership with the National Court Appointed Special Advocate Association (National CASA) at Gillette Stadium.  

More than 75 volunteers from over a dozen regional toy companies — including Learning Express, LEGO, Little Kids Inc., MasterPieces Puzzle Co., TOMY, and Schylling — helped distribute brand-new toys and run holiday-themed activities for kids, such as decorating snowflakes, making ornaments, and handing out hot chocolate. 

Volunteers also assembled holiday gift bags filled with hundreds of new toys and games for each child to take home. Thousands of additional foster children throughout Massachusetts and Rhode Island will receive gifts from the event this holiday season. Toys provided at the event, and in the gift bags, were donated by manufacturers, retailers and distributors to the Toy Industry Foundation’s Toy Bank.  

“From stuffed animals and dolls to board games and puzzles, these toys will bring comfort and joy to so many children currently making their way through the foster system,” says Jean Butler, executive director at the Toy Industry Foundation, in a release. “We are so proud to continue our important partnership with National CASA. Together, we have been able to provide nearly $4 million in toys to 400,000 foster children since 2013. Thank you to the toy community for helping to make our latest toy giveaway such a success, especially as the holidays draw near.”   

Play Your Part – Boston is the latest in a series of events hosted by the Toy Industry Foundation and National CASA in various cities nationwide that aim to support and comfort children living in foster care. So far this year, Play Your Part events have been held in Los Angeles and Chicago. The Toy Industry Foundation also provides National CASA with grant funding to support the recruitment and training of volunteer advocates in National CASA’s network of programs across the country.   

TIF and National CASA extend thanks to the following event sponsors: ASTRA, Empire Group, Learning Express, LEGO, Little Kids Inc., MasterPieces Puzzles Co., and Schylling. The Wonderfund, Massachusetts’ newly relaunched charity supporting children served by the State Department of Children and Families, partnered with CASA to help make this event possible.

image004Andrea Barthello, Stan Lee and James Becker are this year’s esteemed inductees.

The Toy Association will induct Andrea Barthello, co-founder and COO of ThinkFun Inc., Stan Lee, former editor-in-chief, publisher and chairman of Marvel Comics, and the late James R. Becker, founder of licensing company Anjar Co., into the Toy Industry Hall of Fame. 

These individuals were selected for induction by members of The Toy Association in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play. They will join an impressive roster of 74 toy industry luminaries, including Jim Henson and George Lucas, who have been inducted into the Hall since it was established in 1984. Their induction ceremony will take place on Feb. 16, 2018, in conjunction with the annual Toy of the Year (TOTY) Awards gala in New York City.

“We are honored to welcome Andrea Barthello, Stan Lee, and James Becker into the prestigious Hall of Fame, says Steve Pasierb, president & CEO of The Toy Association, in a release. “Their illustrious careers have demonstrated a deep dedication to bringing joy, laughter, and learning to children through toys and magical worlds. Their impact on the toy and children’s entertainment landscape has forever shaped how kids play, and we are looking forward to celebrating their many achievements at the Toy of the Year Awards gala in February.”

vcsPRAsset 926669 125556 aaf1eb49 ff40 4bf9 9af5 911c3b6601ad 0Aggretsuko will launch globally on Netflix in spring 2018.

Netflix, the world's leading internet entertainment service, has announced the latest addition to its original series slate: Aggretsuko. An animated series produced by Fanworks and featuring a character originally created by Sanrio—known as the creator of Hello Kitty—will premiere globally as a Netflix original series in spring 2018.  

Retsuko is a 25-year-old red panda working as an office associate in the accounting department of a trading company in Tokyo. All she wants is to do her job and get through the day, but when office workday frustrations reach a boiling point, she reaches ‘rage mode” and vents her frustrations through death metal karaoke sessions.

Originally introduced to the world in a series of short sketches airing on TBS (Tokyo Broadcasting System), the characters of Aggretsuko (whose Japanese title is literally translated as “Aggressive Retsuko”) have found a steadily growing fan base throughout the world. The Netflix Original series will be presented in ten 15-minute episodes and will follow Retsuko’s trials and tribulations as she maneuvers company politics, befriends co-workers, and attempts to maintain a healthy work/life balance.

“Aggretsuko may be a uniquely Japanese show, but the frustration it taps into—not to mention the joy of venting—is universal,” said Rob Roy, vice president of content acquisition, in a release. “We’re excited to partner with Sanrio in bringing it to a global audience.”  

Written and directed by the multi-talented Japanese creator Rarecho (Yawaraka Tank), who also voices Retsuko’s death metal interludes, Aggretsuko is co-produced by Sanrio, TBS and Fanworks (Lulu & Lolo: Tiny Twin Bears).    

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