June 9, 2014 – The ASPCA‘s (The American Society for the Prevention of Cruelty to Animals) licensing program will showcase new products for pets and their people at the Licensing Expo 2014 in Las Vegas, Nev. from June 17-19.
“Our expanding licensing program aims to not only raise funds to support the ASPCA’s work for animals in crisis across the country, but also to build awareness for the ASPCA’s mission and programs,” said Helene Gordon, senior director of licensing & retail development for the ASPCA. “Our new licensed products, which we will unveil at Licensing Expo 2014, integrate messaging about pet adoption and pet care, to help further engage consumers in our efforts to protect animals.”
The licensing program has expanded to include licensees in the kids, publishing, collectibles and accessories categories. New projects include Commonwealth Toy & Novelty plush toys and accessories, Studio Fun International children’s books, Bradford Exchange handcrafted figurines, Enertec Enterprises collectible miniature dogs, Alex & Ani charm bracelets and Graphique de France calendars.