B2B Online 2016 offers insights into the e-commerce revolution that is happening in the B2B market.
By Caroline Berger, Event Director, B2B Online 2016
The way businesses buy and sell is changing. The e-commerce revolution that took hold of the B2C world some years ago is finally gathering the kind of pace in the B2B market that will see businesses disrupted and an entire landscape changed.
The reality is that your customers now expect their experience with you to mirror their B2C experiences. Executives no longer want to play golf or go to lunch with you, they want access to your products and product information from their offices or on the go.
With every passing year, more millennials join both the workforce and the customer community. Companies are trying to adapt as quickly as possible to do two things: internally attract and keep millennial talent and grow their millennial customer base. Both of these require a strong and seamless digital strategy for a generation that is, without a doubt, digital-first.
The creators of the eTail conference series have been developing industry-leading events focused on e-commerce since 1999. B2C e-commerce sales have grown by double-digit percentages every year for the past decade, as retailers have spent millions of dollars transforming their businesses and building an online experience that meets, and exceeds customer expectations – with the end goal of increasing sales and brand loyalty.
Right now, B2B selling companies are looking to figure out an omnichannel strategy, a new technology strategy and an e-commerce strategy. B2B Online focuses on advanced e-commerce strategies and the organizational challenges that are specific to the digital transformation of the B2B business model. This event is designed to enable manufacturers and distributors to build an omnichannel strategy that meets B2C expectations in a B2B world.
All of these areas will be discussed in depth at B2B Online 2016. Register here and save 15% off the full conference price to attend with code: B2B16RM15!