Jan. 15, 2013 – Today, Gap introduces a limited-edition collection for BabyGap inspired by world-famous author Beatrix Potter and her captivating children’s book, The Tale of Peter Rabbit. Drawing from Potter’s mischievous characters and magical adventures, the BabyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months. The collection is available starting today in BabyGap stores and online at Gap.com.
Since its first publication in 1902, Potter’s classic tale of Peter Rabbit’s adventures in the English countryside has been beloved around the world by children and adults alike. In celebration of the book’s 110th anniversary in 2012, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit, which provided additional inspiration for the babyGap collection. Peter Rabbit books are published by Frederick Warne, an imprint of Penguin Young Readers Group.
“Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a BabyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, Vice President of Merchandising for Gap North America. “We think BabyGap customers will love the playful designs – from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe.”