A first-of-its-kind gathering of top food and beverage personalities is to take place at the South Beach Wine & Food Festival’s (SOBEWFF®) headquarter hotel, the Loews, Miami Beach, on Saturday 25th February.
SOBEWFF® will partner with leading digital talent management company, Digital Brand Architects (DBA), to curate talent and advise on the first FoodieCon® event. FoodieCon® is a celebration of the most influential digital content creators in the food and beverage community. Taking place on Saturday 25th February at the Loews, Miami Beach, FoodieCon® offers a day of social-media-worthy cooking demos, interactive panels with digital thought leaders, immersive activations and photo opportunities, book signings, and much more. The day will culminate in a poolside reception with the culinary industry’s top creators. It will feature digital trailblazers such as Everything Delish, Jeremy Scheck, Black Forager, Jessica Woo, Salt Hank, Nick Di Giovanni, Owen Han, Wishbone Kitchen, Golden Balance, Robert Lucas, Succulent Bite, The Pasta Queen, Lynja, and many more.
FoodieCon® will feature as part of the wider SOBEWFF® event, which will run from 23rd to 26th February. Sprawling several blocks on the sands of South Beach, the Festival boasts two iconic open-air tasting tents – North Venue and Grand Tasting Village – featuring delights from food, wine and spirit producers. Culinary demonstrations are sponsored by renowned retailers, such as Sub-Zero Group, Inc. Those looking to shop and dine should snag seats at the Bal Harbour Shops Fashion Show & Luncheon, a fashion-forward event that celebrates food and fashion. The Food Network SOBEWFF®, presented by Capital One, is one of the world’s most iconic gastronomic and charitable events.
The FoodieCon® event is being launched in collaboration with DBA, the industry leader in influencer management and marketing, representing a world-class portfolio of diverse social media-oriented creators and personalities. With SOBEWFF® as the backdrop, FoodieCon® is the definitive insider’s mecca for food culture, content creation, and networking with the best and brightest in the industry.
“For the first time, foodies will have exclusive access to connect and learn from their favorite social media personalities, chefs, and content creators; those influencers we follow on a daily basis to source new recipes, discover cuisines, and connect over a shared love of food,” said Lee Brian Schrager, Founder and Director of SOBEWFF®. “This carefully crafted experience will celebrate the role that content creators play in spreading excitement surrounding all things food and beverage. We’re making foodie history,” he enthused.
“When Lee and his team approached us to curate talent for FoodieCon®, we couldn’t think of a better partnership to highlight our top-tier roster of culinary innovators,” said Alix Frank, DBA’s Vice President of Talent, who leads the company’s food and home division. “We’re thrilled to be at the forefront, bringing together the dynamic communities of food, beverage and digital to usher in a new iteration of food festivals.”
EAT. DRINK. EDUCATE. This is the premise behind SOBEWFF®, which is produced by Florida International University and Southern Glazer’s Wine & Spirits, with the support of the Miami Beach Visitors & Convention Authority and the Miami-Dade County Department of Cultural Affairs. All proceeds from the Festival benefit the students of the Florida International University Chaplin School of Hospitality & Tourism Management. The School assists the Festival organizers with sponsorship fulfilment, restaurant and exhibitor recruitment, logistics, and inventory, as well as working alongside some of the world’s greatest celebrity chefs and winemakers. Heading into its 22nd year, to date, SOBEWFF® has raised more than $34 million for the School. In November 2021, BizBash named the Festival the #1 Food & Restaurant Industry event in the United States for the ninth year in a row. As one of SOBEWFF®’s newest signature events, FoodieCon® further elevates the annual event’s charitable mission.