Victoria’s Secret & Co. has launched its Victoria’s Secret Beauty and PINK Beauty products in Amazon’s store
Approximately 120 different products are available and eligible for fast, free delivery with Prime. Customers can seamlessly shop the assortment of products in the Victoria’s Secret storefront.
The collaboration is the latest example of VS&Co’s growing and successful beauty category, and how the company has been able to innovate and engage customers in new ways since becoming an independent company in August 2021.
Greg Unis, CEO of Beauty at VS&Co. described it as ‘a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love’.