Burts Chips to bring Tony Roma’s signature BBQ sauce flavors to the snack market.
Romacorp, Inc., parent company of Tony Roma’s, is expanding its licensing program into a new retail category with the company’s latest licensing deal with Burts Chips. This agreement, brokered by Broad Street Licensing Group, will bring Tony Roma’s world-famous BBQ sauce flavors to the potato chip category for the first time. A new brand extension for Tony Roma’s, the world-famous restaurant brand continues its recent licensing growth as it expands its retail presence globally.
“Our goal is to continually elevate our brand experience by joining forces with best-in-class retail and restaurant business partners around the world, and we are excited to work with the innovative team at Burts Chips to bring our signature BBQ sauce flavors to the snack market,” says Bradley Scher, president and CEO of Romacorp Inc. in a release.
This is the latest in a string of transformational announcements for Tony Roma’s as it celebrates its 45th birthday. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, Idaho and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Fla.