June 26, 2013 – Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite catalogs, today added exclusive lookbooks for a slew of top brands for teens and young women to its free mobile shopping app. Popular brands including Forever 21, jcpenney, Kohl’s, Target, TOMS Shoes, Torrid, Urban Outfitters, and more are now available in a visually engaging lookbook format. Unlike online retail websites, these full-page retail lookbooks allow teens and young women to easily flip through pages to browse, shop, share, and discover fashion and trends – whether on the couch, at a friend’s house or on-the-go.
Three out of four (74 percent) teens ages 12-17 are “mobile internet users” who say they access the internet on cell phones, tablets and other mobile devices, according to a survey by Pew Research Center. Providing these teens, as well as older consumers, with an easy and inspiring mobile shopping and sharing experience is vital for retailers. Catalog Spree’s exclusive lookbooks for popular and trendy brands, including the first ever lookbook for Forever 21, enable retailers to deliver a highly-visual shopping experience to their customers’ iPads and iPhones.
“Fashion retailers have long faced a challenge in delivering highly-engaging content to mobile devices, especially tablets,” said Joaquin Ruiz, CEO of Catalog Spree. “The traditional utilitarian online shopping mentality of “search-find-buy” does not offer the same enjoyment and satisfaction that teens and young women get when discovering new fashion, trends or inspiration through a very visual and lifestyle medium – such as a lookbook or a catalog. By creating exclusive lookbooks for these popular brands, and many more to come, Catalog Spree delivers that desired visual experience.”
Catalog Spree has developed a new technology that allows for the creation of exclusive, custom lookbooks for nearly any retail brand. In addition to individual brand lookbooks, Catalog Spree will soon offer lookbooks that feature curated content from multiple retail stores – providing a one-stop mobile shopping experience. As the number-one rated catalog shopping app for the iPad and iPhone (also available on the web), Catalog Spree features more than 350 catalogs from top-tier brands including L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, One Kings Lane, and West Elm – with hundreds more to come. This growth in catalog content comes as the free app itself experiences tremendous growth. Catalog Spree’s users have increased by 350 percent in the last six months to top half a million, while engagement has increased to an average of 25 minutes per session on the iPad.
The launch of this new lookbook creation technology is right on the heels of the app’s latest time and money-saving feature, Price Watch. Price Watch alleviates the hassle of watching for sales and shopping for deals by monitoring prices and sending alerts to consumers when selected products drop in price.