SEGA’s Licensing Strategy: Leveraging Iconic Brands and Embracing Industry Evolution
It’s important not to jump on a fad or passing fascination when creating content,” Flores says....
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Insights
Rasta Imposta: Leading with Innovation, Family Values, and Creativity
“We were the ones that introduced humor costumes as a category in the industry,” she declares....
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Pharmaca: Pioneering Integrative Healthcare in the Retail Pharmacy Industry
The company was founded in 2000 in response to growing consumer interest in integrative medicine, which...
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PGA TOUR: A Global Brand Reflecting Integrity and Growth
As the PGA TOUR nears its 50th anniversary in 2018, Hawes reflects on the nearly universal...
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