Brand strategyNews Catch ‘Em All at McDonald’s: Pokémon GO’s Guide and Event Schedule 7 January 20257 January 2025 sarahrudge Stores, Fast food, Franchise 4 min read Pokémon GO has been a cornerstone of augmented reality gaming, blending the virtual and real worlds... Read more
TrendsBrand strategyNews Wicked Movie Merchandise is Redefining Fan Engagement 6 December 20246 December 2024 sarahrudge Retail, Strategy, Merchandise 4 min read Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive... Read more
Brand strategyNews Walmart’s Approach to Diversity Amid Political and Social Pressures 6 December 20246 December 2024 sarahrudge Retail, Stores, DEI 4 min read Walmart is reevaluating their approach to DEI amid intensifying political scrutiny and societal debates. The decision... Read more
Brand strategyNews How Walmart is Redefining Creator Partnerships in Retail? 7 November 20247 November 2024 sarahrudge Retail, Stores 7 min read Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself... Read more
FranchisingLicensingBrand strategyFeatures Toy Fair® 2025. Your gateway to product discovery and expert insights 1 November 202426 November 2024 Iain 2025, Javits Center, New York City, Kimberly Carcone, The Toy Association, Toy Fair 4 min read Read more