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Brand strategy

TikTok and Instagram logos on phone screen to support luxury shopping article
Brand strategyNews

Why are luxury shoppers turning to TikTok and Instagram for product discovery?

16 July 202516 July 2025 sarahrudge Retail, Technology, Social media 4 min read
Luxury shopping once meant carefully curated flagship stores, marble floors, and exclusive personal shoppers. Yet today’s... Read more
Sephora logo on building to support Lyft article
Brand strategyNews

Sephora rolls out Lyft ride credits to attract shoppers back to stores

16 July 202516 July 2025 sarahrudge Stores, Strategy, Retail 4 min read
Sephora is charting new territory in its push to revive foot traffic in its physical stores.... Read more
L'Oréal logo on building to support Color Wow acquisition article
Brand strategyNews

L’Oréal acquires Color Wow to target luxury haircare demand

16 July 202516 July 2025 sarahrudge Brands, Strategy, Retail 4 min read
L’Oréal’s recent move to acquire Color Wow highlights the company’s steady push to grow its premium... Read more
Disney logo to support layoffs article
Brand strategyNews

Disney Layoffs Deepen as Streaming Disrupts TV and Film Operations

17 June 202517 June 2025 sarahrudge Business, Global, Disney 3 min read
The Walt Disney Company confirmed a new round of job cuts, impacting several hundred employees across... Read more
Tariffs, Trade Shifts and the New Retail Reality Centric Software blog featured image
TrendsBrand strategyNews

Tariffs, Trade Shifts and the New Retail Reality: How leading brands stay ahead

12 June 202512 June 2025 sarahrudge Tariffs, Retail, Events 2 min read
Tariffs are no longer a finance issue, they’re a business-wide challenge impacting cost, pricing and product... Read more
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