Brand strategyNews Why are luxury shoppers turning to TikTok and Instagram for product discovery? 16 July 202516 July 2025 sarahrudge Retail, Technology, Social media 4 min read Luxury shopping once meant carefully curated flagship stores, marble floors, and exclusive personal shoppers. Yet today’s... Read more
Brand strategyNews Sephora rolls out Lyft ride credits to attract shoppers back to stores 16 July 202516 July 2025 sarahrudge Stores, Strategy, Retail 4 min read Sephora is charting new territory in its push to revive foot traffic in its physical stores.... Read more
Brand strategyNews L’Oréal acquires Color Wow to target luxury haircare demand 16 July 202516 July 2025 sarahrudge Brands, Strategy, Retail 4 min read L’Oréal’s recent move to acquire Color Wow highlights the company’s steady push to grow its premium... Read more
Brand strategyNews Disney Layoffs Deepen as Streaming Disrupts TV and Film Operations 17 June 202517 June 2025 sarahrudge Business, Global, Disney 3 min read The Walt Disney Company confirmed a new round of job cuts, impacting several hundred employees across... Read more
TrendsBrand strategyNews Tariffs, Trade Shifts and the New Retail Reality: How leading brands stay ahead 12 June 202512 June 2025 sarahrudge Tariffs, Retail, Events 2 min read Tariffs are no longer a finance issue, they’re a business-wide challenge impacting cost, pricing and product... Read more