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Brand strategy

Wicked movie poster to support merchandise article
TrendsBrand strategyNews

Wicked Movie Merchandise is Redefining Fan Engagement

6 December 20246 December 2024 Sarah Rudge Merchandise, Retail, Strategy 4 min read
Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive... Read more
Walmart storefront and logo to support DEI article
Brand strategyNews

Walmart’s Approach to Diversity Amid Political and Social Pressures

6 December 20246 December 2024 Sarah Rudge DEI, Retail, Stores 4 min read
Walmart is reevaluating their approach to DEI amid intensifying political scrutiny and societal debates. The decision... Read more
Walmart storefront to support creator brands article
Brand strategyNews

How Walmart is Redefining Creator Partnerships in Retail?

7 November 20247 November 2024 Sarah Rudge Retail, Stores 7 min read
Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself... Read more
FranchisingLicensingBrand strategyFeatures

Toy Fair® 2025. Your gateway to product discovery and expert insights

1 November 20246 July 2026 Iain 2025, Javits Center, Kimberly Carcone, New York City, The Toy Association, Toy Fair 4 min read
Read more
Housewares on shelving in wholesaler
Brand strategyInsights

Ultimate one-stop-shop, EFG Housewares, demonstrates care for the community and levels up customer experience 

24 October 20246 July 2026 Iain EFG Housewares, Garden, Home, Mike Smith, United Kingdom, Volume 64 Issue 4, Wholesale 6 min read
As the UK’s largest independent wholesale supplier of home and garden essentials, EFG Housewares provides an... Read more
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