StoresBrand strategyFeatures Beauty in data 10 August 202114 November 2022 Iain SkinTe, C.J. Roberts, Crisp 5 min read When introducing a brand new product to the market, you need to know your customer and... Read more
StoresTechnologyBrand strategyFeatures Tried and tested 10 August 202114 November 2022 Iain Gift cards, Fiserv, Tom Niedbalski 5 min read Leveraging gift cards to drive omnichannel loyalty. By Tom Niedbalski Read more
StoresBrand strategyNews Bringing the flavor 10 August 202114 November 2022 Iain McKenna, Nathan’s Famous 1 min read Full-service marketing and PR agency, McKenna Townsend has been appointed to manage and implement the European... Read more
TechnologyBrand strategyEcommerceFeatures Improved experience 8 July 202114 November 2022 Iain Martin Lloyd, commercetools, D2C strategy 5 min read How can manufacturers benefit from a direct-to-consumer strategy after the pandemic? By Martin Lloyd Read more
EnergyStoresBrand strategyInsights Pearson’s Candy 8 July 202114 November 2022 Iain 8 min read The key elements making Pearson’s Candy Company a trusted name go beyond its sweet and salty... Read more