Brand strategy Archives - Page 16 of 83

All change at Crayola

17 May 202214 November 2022 Iain Crayola 2 min read

Crayola, the premier children’s creativity brand, has announced a reorganization to build capacity and alignment around... Read more

26 April 202214 November 2022 Iain 7 min read

Founded in 2007 PIRCH has gone from strength-to-strength during Covid-19, and is now looking forward to... Read more

26 April 202214 November 2022 Iain 8 min read

After withstanding the challenge of the pandemic, Forman Mills discusses the changing nature of its stores,... Read more

26 April 202214 November 2022 Iain 9 min read

Games creator and developer Rovio Entertainment Corporation continues to build on the success of its Angry... Read more

Laura Freedman-Dagg, Head of Retail at the Global Licensing Group, discusses licensing strategies to meet the... Read more