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  • Experience the fusion of functionality and thoughtful designs with Tervis’ drinkware collection 
  • Growth, sustainability, and community continue to be the leading reasons for America’s Thrift Stores’ success 
  • Discover KMI Brands’ ambitious path to redefining the beauty industry 

Brand strategy

CRIMPiT Wrap Sealer kitchen gadget
Brand strategyInsights

From 4am sandwiches to viral snacking sensation, CRIMPiT is building a community across the globe 

29 April 202529 April 2025 Iain Mike Harper, United Kingdom, United States, Kitchen, 205, CRIMPiT, Gadgets 6 min read
Most of us tend to eat the same meal variations on a rotational basis, constantly searching... Read more
Dollar Tree logo on storefront to support Family Tree sale article
StoresBrand strategyNews

Dollar Tree Exits Family Dollar with $1B Deal After Troubled Run

28 March 202528 March 2025 sarahrudge Stores, Strategy 3 min read
Dollar Tree is cutting ties with Family Dollar, selling the struggling brand to Sycamore Partners for... Read more
FedEx logo on tiles to support returns collaboration article
Brand strategyNews

FedEx and Blue Yonder Team Up to Simplify E-Commerce Returns

28 March 202528 March 2025 sarahrudge Delivery, Collaboration, Strategy 4 min read
While checkout, shipping, and delivery have seen major innovation, the returns process has often remained clunky,... Read more
Whiskey being poured out of bottle into glass to support tariffs article
Brand strategyNews

Canadian Liquor Stores Remove US Brands Amid Escalating Tariff Dispute

10 March 202510 March 2025 sarahrudge Retail, Tariffs, Alcohol 6 min read
Canadian provinces have begun pulling US whiskey and other liquors from their retail stores in response... Read more
7-Eleven logo on store to support Seven & I article
Brand strategyNews

Seven & i Revamps Leadership After $47 Billion Takeover Bid

10 March 202510 March 2025 sarahrudge Retail, Stores 3 min read
Seven & i Holdings, the Japanese conglomerate behind 7-Eleven, has announced a sweeping restructuring plan following... Read more
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