Brand strategyFeatures Overcoming challenges in the new era of digital transactions. 3 February 20253 February 2025 Iain Payments, Technology, Digital Transactions, Carol Grunberg 7 min read The digital payments boom shows no sign of slowing in the year ahead, despite recent efforts... Read more
Brand strategyNews Catch ‘Em All at McDonald’s: Pokémon GO’s Guide and Event Schedule 7 January 20257 January 2025 sarahrudge Fast food, Franchise, Stores 4 min read Pokémon GO has been a cornerstone of augmented reality gaming, blending the virtual and real worlds... Read more
TrendsBrand strategyNews Wicked Movie Merchandise is Redefining Fan Engagement 6 December 20246 December 2024 sarahrudge Retail, Strategy, Merchandise 4 min read Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive... Read more
Brand strategyNews Walmart’s Approach to Diversity Amid Political and Social Pressures 6 December 20246 December 2024 sarahrudge Stores, DEI, Retail 4 min read Walmart is reevaluating their approach to DEI amid intensifying political scrutiny and societal debates. The decision... Read more
Brand strategyNews How Walmart is Redefining Creator Partnerships in Retail? 7 November 20247 November 2024 sarahrudge Retail, Stores 7 min read Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself... Read more