Sony Pictures Consumer Products: From Sony Signatures to SPCP – A Legacy of Licensing Success
SPCP started as Sony Signatures, a sister company to Sony that handled the consumer products activities...
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Brand strategy
Joester Loria Group: Building Brand Legacies Through Licensing and Marketing
Founded by industry experts Debra Joester and Joanne Loria in 1999, Joester Loria Group conceives and...
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Adapting to Change: How Xentris Wireless Evolves its Business Model to Meet Customer Needs
This wireless accessories supplier evolves its business platform to meet the changing needs of its customers.
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Coty Canada, Inc.: Innovating Beauty for Over a Century
Known for its creative approach to fragrance, this global leader is now making a name for...
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