Licensing
Michigan State University: Leveraging Licensing to Support Students and Build Brand Recognition
“We see licensing as an opportunity to showcase our brand outside of the university setting,” she...
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Munchkin’s Endless Laughs and Expansions: A Look into Steve Jackson Games’ Strategy and Revivals
Along with that surprise, Munchkin never loses its sense of humor and ability to poke fun...
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Tuffy’s and Kenny’s: A Family-Owned Legacy of Quality and Community Commitment
In addition to the company’s $75-million investment, Tuffy’s is in the middle of an upgrade to...
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