Steve Jackson Games: Navigating the Success of Munchkin and Beyond
“For the last decade or so, Munchkin has been our top title,” CEO Phil Reed says....
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Licensing
Revitalizing Franchises: Sony Pictures Consumer Products Licensing Strategy
Although Economos says the original movies continue to be extremely popular, the announced remake for 2016...
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Guardians of the Brand: Inside the MTA’s Licensing Strategy
Heavey’s department is responsible for overseeing all the marketing and licensing efforts of the MTA, which...
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Empowering Entrepreneurs and Honoring Veterans: The Home Franchise Concepts Success Story
Empowering Entrepreneurs and Honoring Veterans: The Home Franchise Concepts Success Story
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