Building Brand Connections: Sony Pictures Consumer Products Strategy
SPCP represents Sony Pictures Entertainment’s TV and theatrical properties. That includes both library titles and current...
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Licensing
SEGA’s Licensing Strategy: Leveraging Iconic Brands and Embracing Industry Evolution
It’s important not to jump on a fad or passing fascination when creating content,” Flores says....
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PGA TOUR: A Global Brand Reflecting Integrity and Growth
As the PGA TOUR nears its 50th anniversary in 2018, Hawes reflects on the nearly universal...
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