SustainabilityNews The Sustainable Apparel Coalition is offering a new form of membership for a wider range of businesses 12 April 20236 July 2026 Iain Andrew Martin, candidate, Higg, membership, SAC, Sustainability 2 min read In striving to encourage greater diversity among members, businesses over $100 million can trial the coalition’s... Read more
TechnologyEcommerceNews New study is helping e-commerce brands to evade negative customer reviews with latest research 12 April 20236 July 2026 Iain Andy Mulcahy, Delivery, eCommerce, IMRG, Returns, Scurri 2 min read The data states that 64 percent of consumers leave negative online reviews in the case of... Read more
TrendsLicensingNews Colorful, playful rugs that celebrate artistic expression and kindness are now available from Crayola® and Well Woven 6 April 20236 July 2026 Iain art, Crayola, crayons, creativity, home decor, rugs, Well Woven 2 min read Creativity icon Crayola and home decor company Well Woven have partnered to create a new licensed... Read more
LicensingBrand strategyNews Kellogg transports fans with first-ever macaron flavored cereal 5 April 20236 July 2026 Iain breakfast, Cat Noir, cereal, Kellogg, Ladybug, ZAG 2 min read One of the most beloved cereal brands is uniting with the globally popular animated kids TV... Read more
Brand strategyFeatures Promising partnership established between The Toy Foundation and ChizSix Marketing & Media 29 March 20236 July 2026 Iain ChizSix Marketing & Media, The Toy Foundation 2 min read The Toy Foundation (TTF), a 501(c)(3) children’s charity and the philanthropic arm of The Toy Association,... Read more