Creating customer relationshipsSALESmanago, founded in 2012, employs almost 400 people. The company’s current ARR has reached EUR 20 million at 40% growth. It offers a zero party, data-focused Customer Data Platform with natively-built omnichannel execution.A recent study by McKinsey found that inflation has caused more customers to switch brand loyalties since the beginning of 2022 than in all of 2020 and 2021 put together. “Today’s e-commerce businesses are faced with extremely difficult market conditions,” says Greg Blazewicz, founder and CEO of SALESmanago. “As a result, we’re seeing more and more mid-size companies investing or planning to invest in customer data management solutions that will allow them to take control of their customer relationships.” 6 September 2022 Iain 1 min read Brand strategyNews