Customer service
These new locations continue the momentum the bridal chain built in the back half of 2021 with two openings in Naperville, IL and Clive, IA, and they form a part of a continuing commitment to update and improve David’s existing store base and its physical footprint to better serve the modern customer.
The real estate strategy is the latest announcement from the bridal industry leader who also recently revealed a Guaranteed in Stock Bridesmaids collection, a comprehensive mobile planning app, a first-of-its-kind loyalty program, Diamond Loyalty with member pricing, and their Virtual Stylist and Video Appointment Experience.