Fresh footwear: Crayola and Crocs to produce a kids’ footwear collection
Available across the globe, the limited-edition kids’ footwear collection will include two new styles
Iconic brands Crayola and Crocs have joined forces to launch a new, limited-edition toddler and kids’ footwear collection. It will feature two styles of colorful, playful Crocs clogs. The decorative patterns are inspired by Crayola’s core coloring tools, enabling wearers to put their best feet forward.
“Crayola’s mission is to help parents and teachers raise creatively alive kids,” said April Heeren, General Manager of Crayola Outbound Licensing. “This partnership with Crocs infuses colorful fun into back-to-school wardrobes, inspiring kids to express themselves creatively.”
The Crayola x Crocs collection will be available from July 2023. It will be stocked at Foot Locker, Kids Foot Locker, Foot Locker Canada, Champs Sports, and on crocs.com.
Foot Locker celebrated the launch of the collection with in-store events and family-friendly activities at its three retail stores in Philadelphia, Los Angeles, and Dallas.