Funding the future

Undercover Snacks, the rapidly growing NJ-based manufacturer, has raised $13.7 million of equity for a minority stake in the company


Led by Octagon Capital Holdings, 900 Chocolate Investors and the company’s founders, funds will be used for marketing initiatives to support the company’s growing retail footprint, including collaborations with major retailers, campaigns to bolster upcoming product launches, expansion of the company’s state-of-the-art SQF-8.1 production facility including additional production lines and automation, and investments in building the company’s management team.

“We are incredibly excited to have the support of strong and savvy investment partners along with the resources to build Undercover into a preeminent, global, better-for-you snack brand,” said Diana Levy, Founder, Co-Owner and CEO of Undercover Snacks.