March 13, 2014 – Gap Factory Store announced the “Exclusively Styled” campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign kicks off on March 20, showcasing current trends and styles at a value from Gap Factory Store’s Spring 2014 collection. The “Exclusively Styled” campaign will feature George Kotsiopoulos as a Style Editor for Gap Factory Store offering expert tips, product picks and styling insight via social media platforms, print advertisements and store-front displays.
The campaign will come to life over four seasons in 2014, including Spring, Summer, Fall and Holiday. Each season, George Kotsiopoulos will select must have looks modeled by top talent from the world of fashion, music and sports, starting with Dylan Penn, model and daughter of Sean Penn and Robin Wright, this Spring.
“Everyone wants to dress like a star, but on a real girl budget,” said George Kotsiopoulos. “I’m excited to partner with Gap Factory Stores to create the on-trend, head-to-toe looks that everyone can wear right now.”
“We are excited to have George join Gap Factory Store as the Style Editor for the brand,” said Andi Owen, Executive Vice President and General Manager, Gap Global Outlet and Factory Store. “Our customer relies on us to deliver casual trend-right styles at a value and we want to enhance her shopping experience with a trusted style editor. George’s bright attitude and enduring style align perfectly with our vision.”