Increased efficiency

Tori Belle Cosmetics has improved its fulfilment efficiency rate by 25% since implementing the technologically advanced SnapFulfil cloud-based WMS


The Seattle-based beauty leader, famous for its magnetic eyeliner application (under the LashLiner brand) managed to grow by four times in 2020, during the pandemic – with SnapFulfil helping the company to execute and meet evolving customer demands.

Ease of integration with its Shopify platform and NetSuite ERP system, plus user friendliness for management and staff alike, has also helped smooth the transition from paper to digital, with SnapFulfil bringing Tori Belle’s operations in line with its increased scale in each market segment.

“Its solid, flexible and reliable software had a very positive impact on our team’s productivity,” said Matthew Suarez, VP Global Distribution for Tori Belle Cosmetics.

The company saw SnapFulfil as the best WMS option to control all-important labor costs for their aggressive expansion of operations, number of warehouses and associates, as well as a strategic partner enabling organizational growth. They also needed to streamline and structure operations as quickly as possible and achieve much greater visibility in fulfilment and order processing.