Inteplast: Innovating and Adapting in a Changing Market Landscape
Inteplast – now celebrating its 25-year anniversary – is actively growing. The company has made 20 acquisitions in the last four years, including a sizeable trashcan liner producer. Acquisitions solidify Inteplast’s position in the market and increase its reach as well.
Inteplast’s diverse product lines are a competitive advantage that helps lower costs for its customers. A retailer might need garment bags, trashcan liners, vinyl gloves and several other plastic-related products, but instead of getting each item from a different company, that retailer can get everything from Inteplast.
“Using one vendor and one delivery – that drives costs down,” Myers says. “It improves cash flow and reduces the inventory they have to carry because we become their warehouse as well. We try to improve the supply chain. The more products you bundle, the less you keep on the floor and the more it comes in through one channel and improves the cost of the supply chain and cash flow.”
New Trends
As a manufacturer of plastic products, including different kinds of plastic bags, Inteplast is always aware of the regulations and plastic bag bans in cities across the United States. But it overcomes these challenges and restrictions by producing reusable plastic bags.
Myers says plastic is recyclable and that it’s a great opportunity for Inteplast to use to its advantage. “We don’t encourage cloth or vinyl bags because of cross-contamination when people don’t wash those bags,” he explains. “If you happen to get blood from your chicken or steak [in the fibers of] the bag, it can lead to health hazards.”
Inteplast has two types of reusable plastic bags on the market: the t-shirt bag and wave top bag. The t-shirt or pull bag is used in supermarkets, big-box retailers like Walmart and for carryout, and it meets California standards. The wave top bag is the most popular because it’s shaped like a wave at the top with a handle in the middle. Retailers can print graphics on the front and back of wave top bags because the wave-top bags have a wider surface area than a typical t-shirt bag.
“We have the ability to produce those bags in multiple plants throughout the country,” Myers says. “We’re ready for the transition to reusable bags in multiple areas, which will only complement our expansive product lines.”
Despite the transition to reusable bags, Meyers doesn’t see the end of the single-use bag for now. But it will continue to be a hot-button topic in today’s evolving market. For example, another trend Inteplast is capitalizing on is mailer bags.
Shipping products in cardboard boxes is costly in both freight and postage, along with increasing a retailer’s carbon footprint. But many online retailers are turning to mailer bags because most products sold online can be put in a plastic mailer bag that has its own seal. That saves the time, money and extra packaging efforts such as tape that the traditional cardboard box requires. “Mailer bags are in their infancy of taking off because you just put whatever you want in the bag and mail it out,” Myers adds.
Inteplast produces billions of bags a year to serve many different industries while it keeps pace with economic and environmental trends. The company takes risks with new innovations but with its wide market reach, Inteplast usually comes out ahead of the curve. “We’re not going to produce a perfect [bag] every time, but we’re always maintaining the integrity within the industry,” Myers says. “We won’t provide a customer with less than they’ve asked for. And we have the culture and the mindset that you should never produce anything you can’t be proud of.”