July 1, 2014 – American retailer Express announced that brand ambassador Kate Upton will debut her first advertising campaign for the company. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to grace the brand’s advertising in more than a decade. Upton will celebrate the launch with an exclusive RSVP-only “A Date with Denim and Kate Upton” event at the recently opened Express Times Square store in New York City on Tuesday, July 8th.
Available in-store and online at express.com beginning July 7th, the denim collection features updated fabrics, washes, premium tailoring and new fashion details, giving it a unique take on Upton’s beloved jeans.
“I grew up wearing Express jeans,” said Upton. “When I’m not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It’s my go-to look.”
With styles ranging from acid wash mid-rise to sleek and sexy indigo high-rise, the collection is an absolute reflection of Upton’s style.
To celebrate the campaign launch, Express will kick-off festivities at 6:00 p.m. with a two-hour shopping event where the first 25 customers to spend $200.00 or more will win a meet and greet with Upton. Additionally, all event attendees will receive an exclusive 25 percent discount between 6:00 – 8:00 p.m. Get in on the behind-the-scenes action by following #EXPRESSJEANS on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).