Learning through play
ViacomCBS Consumer Products (VCP) and Melissa & Doug, the purpose-driven global toy brand, have signed an exclusive licensing partnership to deliver PAW Patrol® and Blue’s Clues & You! co-branded toy product lines for Fall 2021.
The toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking.
This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company. Through the partnership, Melissa & Doug will bring innovative and imaginative toys to retail that will span multiple categories focused on learning and education.
“We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,” said David Henderson, Chief Commercial Officer of Melissa & Doug