Licensing opportunities

Cartoon Saloon Brand Development, the ancillary rights division of five-time Academy Award®, Golden Globe®, BAFTA, and Emmy-nominated animation studio, Cartoon Saloon, will spearhead the global licensing and merchandising strategy for the 2D animated family feature, My Father’s Dragon, a Netflix Film, to premiere in 2022


The announcement was made by Brian Tyrrell, General Manager of Cartoon Saloon Brand Development.

My Father’s Dragon is inspired by the Newbery Honor Book of the same name by Ruth Stiles Gannett about a young boy who, struggling to cope with a move to the city with his mother, runs away in search of Wild Island and a young dragon who waits to be rescued. It was first published in 1948 and has since been published in over 20 languages. My Father’s Dragon is the first book of a trilogy whose other titles are Elmer the Dragon and The Dragons of Blueland. All three were published in a 50-year anniversary edition in 2011 as Three Tales of My Father’s Dragon.

“My Father’s Dragon is a timeless and classic story with inspirational qualities which has been pleasing kids and adults alike across the globe for over 70 years, and will for years to come,” commented Tyrrell. “Discussions are already well under way with key potential licensees.”