LMA Adds Key Partners to Just Born Licensing Programs

April 4, 2014Lisa Marks Associates, Inc. (LMA), a full-service licensing and marketing agency, has announced that it has expanded licensing programs for Just Born Quality Confections and its Peeps, Hot Tamales, and Mike and Ike brands with key strategic partners and new products.

Mattel has launched a collection of Peeps, Hot Tamales, and Mike and Ike branded die-cast vehicles into all retail channels. The line features art and graphics displayed on classic cars and trucks.

PetSmart is exclusively featuring the Peeps pet toy collection by Fetch…for cool pets this spring. The collection will includes Peeps-themed rings, crunchers, plush and vinyl toys, and it will be featured in a national commercial as well as in print, advertising and social media. Additional products, including pet clothing, accessories and beds, are planned.

Wilton Industries introduced a broad range of Peeps items including cookie cutters and pans, baking pans, and party goods ranging from baking cups, treat bags, and picks to edible decorations, stands, and boxes. It launched this year at Walmart, Michaels and Jo-Ann Fabric and Craft Stores.

Other expansions to the licensing program include: Yankee Candle’s introduction of a Peeps Marshmallow Chicks scented candle as part of its Easter collection; a collection of Peeps toys from Little Kids due at retail in January 2015; and Ripple Junction’s Peeps, Hot Tamales, and Mike and Ike men’s and junior’s apparel collection in Spring 2014.

“The wide appeal of the Just Born brands lends itself to a broad and diverse licensing program,” said Lisa Marks. “We are thrilled to continue to partner with leading companies who are pillars in their categories.”