Michaels Launches Cake Boss Cakeware

Sept. 18, 2013 – Michaels makes creating beautiful, unique cakes simpler than ever with the introduction of new Cake Boss Cakeware, designed by celebrity baker Bartolo “Buddy” Valastro and star of Cake Boss on TLC. The line, announced earlier this month and available in all U.S. Michaels stores, includes cookie, cake and loaf pans with grips, novelty Bakeware like the signature Flower Cakelett pan; specialty baking utensils like a spoonula, a mechanical cookie scoop and a balloon whisk; and accessories like decorating tip sets, a fondant ribbon cutter, a letter impression set, and specialty fondant acrylic rolling pins.

“I always ask on my show, ‘who wants to eat some cake?’ because I know the answer – everybody!” said Valastro. “In designing my new Cake Boss Cakeware it was important to me that everybody realizes how easy it is to make awesome cakes and desserts in their own home when they have the right tools.”

Michaels will show customers how to use the new Cake Boss tools during free in-store events in all U.S. stores on Sept. 28 from 10 a.m. to 12 noon, including product and demonstration videos at Michaels.com.

“Cake Boss Cakeware products are easy for bakers of all skill levels to use, which takes the stress out of creating delicious baked goods,” said Michaels Executive Vice President – Category Management, Philo Pappas. “We want to make it simple for our customers to create affordable, beautiful desserts that they’ll be proud to serve.”

Michaels will host a tweet chat on Sept. 26 with the Cake Boss team to answer customer questions about the Cakeware line. Customers can send questions in advance to #MeetCakeBoss.