Millennials: The Socially Conscious Back-to-School Shoppers
Cause marketing campaigns have become a trend this back-to-school shopping season. A study by The Case Foundation found that millennials develop social consciousness earlier in life than former generations and have a strong desire to help others, offer funds to charities and generally want to give back to their communities. Thus, retailers are taking advantage of this during the back-to-school shopping season to inspire millennial shoppers to give back with their cause marketing and loyalty programs.