Museum of Ice Cream unites and inspires people through imagination and connection
Offering magical experiences, exclusive treats, and unlimited ice cream, Museum of Ice Cream offers an adventure that promises to transport you back to your childhood. Think immersive rooms, ice cream hot dogs, melting caves, sprinkle pools, and New York’s largest slide – and you’ll have an idea what to expect from this unique experience.
With locations in New York City, Chicago, Miami, Boston, Singapore, and soon to be Las Vegas and Los Angeles, Museum of Ice Cream’s mission is to unite and inspire through imagination and connection. While other food museums may celebrate food, culture, and innovation, Museum of Ice Cream brings information to 
life, creating a truly unique experience that brings out the inner child within people of all ages. As guests navigate different rooms and concepts, they can take a break from real life and instead be part of an imagined world.
“Museum of Ice Cream started in 2016 as a pop-up concept in New York, Los Angeles, San Francisco, and Miami,” opens Aileen Galicia Torres, Vice President of Business Operations and Head of Supply Chain. “We opened our flagship museum in New York in 2019, followed by our first international location in Singapore in 2021. We found creative ways to navigate the Covid-19 pandemic, and went on to open in Chicago in 2022, and in Miami and Boston in 2024. We’re now preparing to open museums in two major areas, Los Angeles and Las Vegas, which will be some of the biggest sites we’ve ever operated.
“We’re constantly creating new ways to find growth and inspire joy. Our museums ignite a level of excitement and inspiration in our guests, giving them a break from real life in a totally imagined and created world. Once our guests have been introduced to the experience, their first task is to create an ‘ice cream name’, to which they’ll be referred as throughout their visit. We use our ice cream names internally too, such as our co-founder and CEO, ‘Flavor’ Manish Vora.
“Guests then walk through different rooms and experiences,” she continues. “There are lots of hidden treats and surprises along the way, as well as educational moments like fun facts and a timeline of how ice cream was first created. Each location has some similarities, but they have a different overall experience to offer guests new and exciting adventures – and each site has its own exclusive treats too!”
Supply chain transformation
Bringing these concepts to life is a team of dedicated supply chain professionals, who work behind the scenes to ensure a seamless and enjoyable experience for all guests. Aileen shares more details about the supply chain process that fuels Museum of Ice Cream’s operations: “As the business has grown, we’ve been on a transformative journey to secure our supply chain and strengthen our internal processes. With new openings in Las Vegas and Los Angeles on the horizon, accurate planning is critical to scale smoothly.
“We’re expanding our demand planning initiatives across retail, food and beverage, and experience categories, as well as building an integrated demand and supply planning framework to unite all categories, which provides us with a more accurate picture of what is needed at each location. By ensuring the right products are always available, this has enhanced our guest experience while resulting in less waste and leaner working capital. 
“From a logistics and transportation perspective, we’ve dramatically reduced our air shipments and instead shifted to a two-to-three month buying program for replenishment items, as these items can arrive via boat shipments to balance sustainability and efficiency. We’ve also pulled forward shipments in advance of tariff deadlines, avoiding unnecessary costs while protecting our margins. Our Procurement and Production Manager, ‘Honeybun’ Sheena Pinai, has done an incredible job of negotiating with our current partners to ensure minimal costing impact following increased tariffs.
“As we continue to scale, we’ve established new processes and reporting methods to foster greater inventory visibility,” she adds. “We now have comprehensive models that track inventory at each location, and we’ve shifted to proactive planning to forecast needs before issues arise.”
Sustainable advantages
Implementing new tools and systems has not only streamlined Museum of ice Cream’s supply chain but also made it more sustainable. Aileen confirms: “By reducing our reliance on air freight and partnering with suppliers that prioritize eco-conscious practices, we’ve significantly lowered our carbon footprint. Plus, our new buying cycles keep us lean, reduce excess inventory, and cut waste.
“All of these changes are not just ‘back-end wins,’ and while our guests may not directly see what’s happening in our supply chain, they will feel the impact through our experiences, which can run smoothly with props, food, and products in the correct areas. There are still many things we’re working to achieve, but we’re continuously improving our processes to offer the best possible experience.”
With two new locations set to open in 2026, we’re keen to hear how Museum of Ice Cream is preparing for these additions. “I don’t want to give too much away,” Aileen concludes, “but expect something beyond anything we’ve ever done before. There are so many new concepts, and we’re super excited about opening in Las Vegas as we can bring a fun, family-focused attraction to the entertainment capital. The recent investments we’ve made in our supply chain function will help us to scale more seamlessly in the coming years, and we look forward to uniting and connecting more people as we add more exciting locations to our portfolio.”