‘My Own’ Skin Care App Reveals Personal Beauty Numbers

Dec. 13, 2012Own, a new skin health company featuring clean formulations enhanced by clinically-proven technology, unveils the My Own app, a revolutionary patent-pending diagnostic tool that brings the power to measure and track the aging process to users’ fingertips.  Free to download from Apple’s iTunes store, Google Play, and www.ownproducts.com, My Own app analyzes a photograph of the user and provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results.

My Own App delivers a clinical skin analysis in minutes, regardless of when or where the user uploads their image. Own partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology used for the security and surveillance industry to develop the tool. Through this state-of-the-art technology, My Own app delivers a comprehensive assessment of the major signs of aging – fine lines, deep lines, eye area wrinkles and hyper-pigmentation.

Users simply take a photo of themselves, which is then analyzed for the number of deep wrinkles, number of fine lines (including eye area wrinkles), percentage of face covered in hyper-pigmentation, visibility score and number of hyper-pigmented spots. Not only does the program send personal “beauty numbers” for each category (with 95% accuracy) and images that highlight signs of aging on the submitted photo, but users’ results are compared to those in their age group, providing a deeper context for results. Upon the evaluation, users receive a side-by-side comparison of the current submitted photo and a photo of what they could look like after following a recommended skincare and wellness regimen. This photo is generated based on clinical testing of the Own Renewing line, which showed a 20% improvement in reversing the signs of aging.

“Through this revolutionary diagnostic tool we empower users with personal beauty numbers while also drawing awareness to behaviors and practices outside of product recommendations that can maximize their anti-aging routine,” said Stephen Matt, Chief Marketing Officer at Own. “We believe in this truly holistic approach so much that we actually encourage users to track progress by submitting a new picture every 30 days. It’s a new way for consumers to manage their own skin’s health.”