Sept. 20, 2013 – Some of the most promising musicians in the industry are leaving the comfort of their tour buses to rock an outdoor stage this fall. ZZ Ward and Wild Belle are joining Neiman Marcus in a first of its kind CUSP music experience on September 25th. Their high-wattage performances in Miami and Dallas will officially kick-off The CUSP Event, held at Neiman Marcus stores nationwide from September 26-29.
Throughout September, Neiman Marcus will be celebrating the independent spirit of ZZ Ward and Natalie Bergman of Wild Belle as well as the soulful presence of Noelle Scaggs of Fitz and The Tantrums. Renowned photographer Peggy Sirota teamed up with Neiman Marcus to create an advertising campaign inspired by the unique style and independent spirit of these musicians. Each of the musicians was used as a model for the campaign that features looks from fashion designers Vince, Rag & Bone, Alexander Wang, Robert Rodriguez, and others.
Sirota’s images from the campaign will be featured in the October issues of Neiman Marcus’ own publication “the book,” an 8-page spread in the October issue of VOGUE magazine, and regional newspaper advertising. The images, along with style tips, Q&A’s with the musicians, Spotify playlists, and other fashionable elements can be found in the September issue of the new CUSP e-magazine and NM’s the blog.
To launch the CUSP Event, ZZ Ward and Wild Belle will be performing September 25 in the Coral Gables and NorthPark Neiman Marcus stores (ZZ Ward in Coral Gables, FL, Wild Belle in Dallas, TX). During The CUSP Event, September 26–29, Neiman Marcus stores across the country will host fashion and music-inspired activities in their CUSP departments and offer customers the opportunity to receive a “rocker-chic”-inspired mesh chain link necklace with any regular-priced $300 purchase, plus $50 off any $500 or more purchase. Store activities will include guest bloggers and/or stylists, DJs, informal modeling and fashion presentations.
Along with VOGUE, Neiman Marcus will host an Instagram sweepstakes during which customers can upload photos of their favorite “rocker chic” outfits and enter to win a $2,500 NM gift card and additional gifts from VOGUE.