All new gorjana storefronts are outfitted with signature details including light, mango wood finishes, brass hardware details, live greenery and blue, bohemian shibori fabrics reminiscent of the Pacific Ocean. The welcoming, airy spaces will help to display the brand’s latest and greatest collections from best-selling layering sets to power gemstones.
“We have recently been taking the steps to prioritize brick and mortar as we’ve seen great results over the last year. We really are seeing customers wanting to shop in-store more than ever,” said Jason Griffin Reidel, CEO. “In the holiday season of 2017, we only had three stores and this holiday season we will end the year with 26. It’s really special to be able to bring our unique retail experience to different parts of the country – we like to say we’re bringing a piece of our home, Laguna Beach, to every new location.”