North American agent revealed
The company behind the best-selling toy line Among Us teams up with best-in-class US-based agent Retail Monster to launch the next big collectable line.
TOIKIDO, a next-generation entertainment and toy company, has announced its most recent partnership with Retail Monster LLC, a leading Brand Extension and Licensing Agency, to establish its newest brand Piñata Smashlings as North America’s next big collectable-driven brand.
“Darran and the TOIKIDO team are renowned for their innovation across the entertainment and toy landscapes, and with Piñata Smashlings, TOIKIDO is poised to take the industry by storm again with the wonderfully unique and cheeky world of characters. Our team is eager to introduce the licensing and retail communities to the Piñataverse,” said Colin McLaughlin, VP of Licensing & Sales.
“The bright fun world of Piñata Smashlings is set for a multiplatform release in 2023. We have launches planned in toy, trading cards, gaming, animation, live events and more. Retail Monster has proven again and again to have an eye for emerging, on trend IP. We’re thrilled to partner with the team and their best-in-class retail, licensing relationships on what will expect to be a smashing success,” said Darran Garnham, Founder & CEO TOIKIDO.