Opportunity for women

Victoria’s Secret has revealed its intention to make a $7 million investment in women-led businesses identified by Venture Capital firm Amplifyher Ventures to provide women entrepreneurs with greater access to capital and growth opportunities


The initiative builds on the brand’s continued vision as an independent company to be the world’s leading advocate for women, which includes empowering women in their careers and as leaders.

Victoria’s Secret and women-owned Amplifyher Ventures will partner to help close the gender investment funding gap by championing existing and up-and-coming women entrepreneurs; creating opportunities for women investors, business founders, and leadership teams to thrive; and ensuring women are represented in companies from the ground up.

“As a company whose associate base is nearly 90 percent women, ensuring that women are represented and supported in their careers is extremely important to us,” said Martin Waters, CEO, Victoria’s Secret & Co. “We’re proud to make this investment in women with Amplifyher Ventures and help address the critical gender funding gap. With Amplifyher we are championing women entrepreneurs who are already leading the way and also supporting them in paving the way for the next generation of women founders.”