Pandora, NFL Team Up
April 25, 2014 – Pandora Jewelry and the National Football League (NFL) have joined forces to introduce a collection of Pandora charms to represent each of the League’s 32 teams. The collection will hit Pandora retailers in the United States starting May 1, and also will be available for purchase online at www.NFLShop.com and in select stadium shops.
Engraved NFL team logos will be featured on Pandora’s sterling silver and 14K gold, Football Helmet Charm and a sterling silver dangle, giving women another opportunity to celebrate their personal style while representing their favorite NFL team.
“Women sports enthusiasts are just as passionate about their favorite teams as men, and, we’re thrilled to offer NFL themed charms for our consumers,” said Beth Moeri, Senior Vice President, Merchandising, Pandora Americas. “Our brand is all about giving women the opportunity to create their own jewelry look with the hundreds of charms available. We’re excited to offer a way for our women to celebrate their favorite teams in style, all year round.”