Personalization platform

Red Paddle Co has selected Fresh Relevance’s versatile personalization platform to power personalized experiences for its customers online


Red Paddle Co is known for its range of award-winning inflatable stand up paddle boards. By selecting Fresh Relevance to power personalization across its website and email marketing, Red Paddle Co will be making the online experience as tailored and high quality as the products it sells. Referred by its partner Enchant Agency, the business will take advantage of the rich feature set within the Fresh Relevance platform, including data capture and product recommendations.

“We’re delighted to welcome Red Paddle Co to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” commented Mike Austin, CEO & Co-founder at Fresh Relevance.