Plans for brand
Black Angus Steakhouse, the original American steakhouse since 1964, has appointed Evolution USA as its global licensing and brand management agency in key categories
Evolution is tapped with developing and managing a retail, direct to consumer and online licensed consumer products program for the Black Angus Steakhouse brand.
Heritage is a key component of the Black Angus’ licensing initiative, which maps it and other core values including family, quality, value, consistency, loyalty, and trust as essential parts of the company’s brand messaging. The core brand DNA will carry forward into all licensed products. Several of the new licensed categories will also be adopted and utilized in the 32 restaurant locations across California, Washington, Arizona, New Mexico, and Hawaii and sold via the company’s online e-commerce store, as well as being distributed via national big box, specialty and grocery retailers.