Play Fair Returns to New York in November

Play Fair provides greater ways for children, parents, teenagers and fans to play!

Play Fair returns to New York for its second annual show Nov. 4-5 at the Jacob K. Javits Center. Play Fair, a public celebration of play and entertainment for all ages, brings new and beloved toy and pop culture brands together under one roof for an interactive and fun-filled live event open to families, fans and media.

A joint venture between the Toy Association and LeftField Media, and presented by Spin Master and Toys “R” Us, Play Fair is nearly doubled in size in 2017, providing greater ways for children, parents, teenagers and fans to play! More than 20,000 families and fans will be delighted with hands-on exhibits and demonstrations, awe-inspiring displays, talent appearances, dozens of toy and entertainment brands, and never-before-seen exclusives.

Play Fair also introduces its first Media & Industry Preview Night for press and industry professionals on Friday, Nov. 3. The special event offers advance access to exhibitors, entertainment, and play experiences the evening before Play Fair opens to the public. Preview Night attendees also receive a first look at the finalists for The Toy Association’s 2018 Toy of the Year (TOTY) Awards.

At Play Fair attendees can feel, touch, and take home their favorite toys and games — and be the first to glimpse the toys of tomorrow from more than 40 exhibitors including Cartoon Network, Hasbro, Just Play, K’NEX, LEGO, Midtown Comics, ALEX Brands, Moose Toys, Spin Master, Maddie Rae’s Slime Glue, The New York Doll Company, Toys “R” Us, VTech, Kvellix, Inc. (NUTSO) and WowWee. See firsthand which toys, games, and entertainment will be the biggest hits this season, just in time for Black Friday. More information and scheduling of events can be found at