Pop-Tarts Celebrates 50th Birthday

June 10, 2014 – Celebrating 50 years, Pop-Tarts toaster pastries has announced the return of Crazy Good Summer. The third annual concert series is bigger than ever features an all-star line-up, produced by Live Nation Entertainment, that includes multi-platinum selling recording artist Demi Lovato, Jasmine V and Emblem3 in three separate cities.

Lovato and Emblem3 will perform in yet-to-be-named cities while Jasmine V is set to headline a free concert in Los Angeles. The Crazy Good Summer Bash will also feature a private concert by Austin Mahone for one lucky winner.

“I’m excited to be a part of Pop-Tarts Crazy Good Summer Bash again,” said Demi Lovato.

The Crazy Good Summer birthday bash kicks off Wednesday, June 25, when up-and-comer Jasmine V takes the stage at the Los Angeles House of Blues. Following Jasmine V’s performance, multi-platinum selling recording artist Demi Lovato and pop-rock band Emblem3 will hit the stage at two free concerts in July and August. Fans can keep their eyes on PopTartsCrazyGood.com throughout the summer to snag clues on the surprise locations and dates and for more free concert tickets.

“You don’t turn 50 every day – 2014 is a big year for Pop-Tarts and we’re excited for our third Crazy Good Summer,” said Aleta Chase, director of marketing for Pop-Tarts. “It may be our birthday, but we’re giving our fans gifts with more free concerts, top artists and even cooler swag.”